Digital Marketing & Growth Associate

Position Overview

We are looking for a smart, creative, and research-oriented Digital Marketing & Growth Executive with hands-on experience in the EdTech industry. The ideal candidate will drive lead generation, manage social media channels, create engaging content, execute paid campaigns, improve website reach, and develop innovative online and offline marketing initiatives to grow brand awareness and generate quality leads in Bhubaneswar and across India.

Key Responsibilities

· Lead Generation: Plan and execute lead-generation activities targeting Bhubaneswar and markets across India.

· Social Media Management: Manage and grow YouTube, Instagram, and LinkedIn accounts; maintain a consistent content calendar and publish posts on schedule.

· Content Creation: Create relevant user-generated-content-style (UGC) content, short-form videos, reels, posts, and other engaging social content.

· Creative Design: Develop posters, carousels, brochures, campaign creatives, and other marketing collaterals as required.

· Website Management: Maintain website content and identify new ways to improve traffic, audience reach, engagement, and lead conversions.

· Social Media Growth: Track channel performance and implement strategies to improve reach, engagement, followers, and enquiries.

· Paid Advertising: Plan, launch, monitor, and optimize Meta Ads campaigns to generate relevant leads and support campaign goals.

· Local Market Growth: Research the Bhubaneswar market, competitors, audience preferences, and local opportunities; propose and execute ideas to increase brand reach.

· Offline Marketing: Suggest and execute practical offline marketing initiatives, partnerships, events, and local promotional activities.

· Blogging & SEO Content: Write and publish blog posts and coordinate content improvements to support organic visibility and audience engagement.

· Market Research: Research target audiences, competitors, industry trends, and campaign opportunities; convert findings into actionable marketing plans.

· Reporting & Optimization: Monitor campaign and channel metrics, evaluate lead quality, and recommend improvements based on performance data.

Required Skills & Qualifications

· 2–5 years of relevant experience in digital marketing, growth marketing, or a similar role.

· Minimum 1 year of hands-on experience in the EdTech industry — mandatory.

· Practical experience in lead generation and social media management across YouTube, Instagram, and LinkedIn.

· Experience running Meta Ads campaigns, including audience targeting, budget monitoring, and performance optimization.

· Ability to create or coordinate UGC-style content, social posts, reels, posters, carousels, brochures, and other campaign creatives.

· Experience handling website content or identifying improvements in website reach, traffic, and lead conversion.

· Good writing skills for blog posts, social captions, and marketing copy.

· Strong market-research skills, creative thinking, and the ability to turn ideas into practical campaigns.

· Ability to work independently, manage multiple tasks, and meet content and campaign deadlines.

• · A proactive, analytical, and execution-focused approach with a strong interest in audience growth and lead generation.