Job Description
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Digital Marketer drives brand awareness, online traffic, and lead generation by developing and executing strategies across digital channels, including SEO/SEM, social media, email, and display advertising. Key responsibilities include creating content, managing campaigns, analyzing performance metrics (KPIs), and optimizing user experience.
Key ResponsibilitiesCampaign Management: Plan, execute, and monitor digital campaigns (paid search, social media, display ads) to drive, web, SEO/SEM, email, social media, and display advertising for, and engagement.Digital Content & SEO: Create engaging content (blog posts, social media, email newsletters) and perform keyword research and on-page optimization for better search visibility.Analytics & Reporting: Utilize tools like Google Analytics to measure and report on the ROI and KPIs of all digital marketing campaigns.Optimization: Identify trends, insights, and new and creative growth strategies to optimize spending and user funnel performance.Brand & Social Media: Maintain a consistent brand voice across all digital channels, particularly social media platforms.Collaboration: Work with internal teams (design, sales) and external vendors to develop landing pages and improve the user experience. Required Skills and QualificationsProven experience in digital marketing or a similar role.Expertise in SEO, SEM, PPC, and social media platforms (e.g., Google Ads, Facebook Ads).Strong analytical skills with experience in web analytics tools (e.g., Google Analytics, HubSpot).Proficiency in content management systems (CMS) and email marketing software.Excellent written and verbal communication skills.Degree in Marketing, Communications, or a related field.