Description
We are seeking a skilled Digital Marketing professional to join our edutech team in India. The ideal candidate will have a strong background in digital marketing, with a focus on driving engagement and growth for our innovative educational products.
Responsibilities
- Develop and implement effective digital marketing strategies to promote our edutech products.
- Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook, and Instagram.
- Analyze and report on performance metrics to improve campaigns and drive engagement.
- Create and manage content for our website, blogs, and social media channels to attract and retain customers.
- Collaborate with the sales and product teams to ensure marketing strategies align with business goals.
- Stay updated with the latest trends and technologies in digital marketing and edutech.
Skills and Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2-7 years of experience in digital marketing, preferably in the edutech sector.
- Proficiency in SEO, SEM, Google Analytics, and social media marketing.
- Strong knowledge of content management systems and email marketing tools.
- Excellent communication and interpersonal skills.
- Ability to analyze data and derive actionable insights.
- Creative thinking with a passion for education technology.
