Digital Marketing Expert

raProcure - Rapid Apt Procurement specializes in providing advanced technological solutions to streamline and optimize procurement processes. From production planning to cost analysis, the company ensures efficiency and precision for its clients. By leveraging cutting-edge technology, raProcure delivers tools that empower businesses to achieve organized, rapid, and cost-effective procurement strategies. The company prides itself on innovation and steadfast commitment to operational excellence.

This is a full-time, on-site role for a Digital Marketing Expert based in Kolkata, India. The primary responsibilities include developing, implementing, tracking, and optimizing digital marketing campaigns across various channels. The role involves managing social media platforms, email marketing, and analytics tools, as well as creating content and executing strategies to elevate engagement and drive business growth. Additionally, the position requires monitoring performance metrics and reporting on campaign effectiveness to ensure alignment with the company's objectives.

• Proficiency in Digital Marketing, SEO/SEM, and Social Media Marketing
• Experience with campaign management, strategy planning, and email marketing tools
• Strong knowledge of Google Analytics, performance tracking, and data-driven decision-making
• Content creation and management skills, including copywriting and visual content coordination
• Familiarity with paid advertising platforms, such as Google Ads and Facebook Ads
• Excellent communication, analytical, and problem-solving skills
• Ability to work effectively in a team and manage tasks independently
• Bachelor's degree in Marketing, Business, or a related field (preferred)
• Prior experience in B2B or procurement sectors is a plus