digital marketing expert

Company Description

Kama International Organic Pvt. Ltd. is a leader in organic agri-input manufacturing, dedicated to promoting sustainability, innovation, and farmer empowerment. With over a decade of experience, the company offers research-driven and residue-free products such as organic fertilizers, bio-pesticides, fungicides, and soil immunity boosters, all aligning with international quality standards. Guided by a mission to restore soil health and ensure food safety, Kama integrates R&D with traditional farming knowledge. Recognized by national and international institutions, the company is committed to empowering farmers and establishing a sustainable and prosperous agricultural ecosystem. Kama's vision is to advance natural farming practices for a healthier planet and a resilient future.

Role Description

This is a full-time, on-site position based in Gandhinagar for a Digital Marketing Expert. The role involves designing and implementing effective marketing strategies, managing and optimizing social media campaigns, and creating innovative solutions to enhance online presence and customer engagement. Key responsibilities include analyzing data to improve campaign performance, collaborating with teams for content creation, and identifying growth opportunities for the organization. The individual will also contribute to building strong client relations and expanding the market reach of Kama International Organic Pvt ltd

Here are the key roles and responsibilities of a Digital Marketing Expert. You can use this for job descriptions, SOPs, interviews, or team training.

Roles and Responsibilities of a Digital Marketing Expert

1. Digital Strategy Planning

Develop overall digital marketing strategy

Identify target audience and customer persona

Set campaign goals (leads, sales, brand awareness)

Plan budget allocation across channels

2. Social Media Marketing

Manage pages on Facebook, Instagram, LinkedIn, YouTube, etc.

Create content calendar and posting schedule

Run paid ads and boost campaigns

Monitor engagement, comments, and messages

3. SEO (Search Engine Optimization)

Keyword research and competitor analysis

On-page SEO (titles, meta tags, content optimization)

Off-page SEO (backlinks, directory submission)

Improve website ranking and organic traffic

4. Content Creation & Management

Plan and create posts, blogs, reels, creatives, and videos

Coordinate with designers and content writers

Ensure brand tone, accuracy, and consistency

5. Lead Generation & Performance Marketing

Run Google Ads, Facebook/Instagram ads

Plan landing pages and lead forms

Optimize cost-per-lead and conversion rates

6. Website & Landing Page Management

Coordinate website updates

Improve user experience and loading speed

Track performance using analytics tools

7. Email & WhatsApp Marketing

Create campaigns and automation

Manage subscriber lists

Monitor delivery, open rate, and response

8. Analytics & Reporting

Track metrics like reach, clicks, leads, sales

Use tools like Google Analytics, Meta Business Suite

Prepare weekly/monthly performance reports

Suggest improvement strategies based on data

9. Brand Building & Online Reputation

Manage Google Reviews and feedback

Handle customer queries and complaints

Maintain positive brand image online

10. Collaboration & Coordination

Work with sales team for follow-up leads

Guide field team on digital campaigns

Coordinate with designers, agencies, and management

Skills Required for a Digital Marketing Expert

Creativity & communication skills

Data analysis and reporting ability

Knowledge of SEO, SEM, and SMM

Basic graphic and video editing

Familiarity with ads manager tools