Digital Marketing Expert

We are looking for a results-driven Performance Marketer to plan, execute, and optimize paid

digital campaigns across multiple platforms. The ideal candidate will be data-focused, ROI

oriented, and skilled in scaling campaigns while maintaining efficiency across channels such

as Google, Meta, and other paid media platforms.

Key Responsibilities:

Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook &

Instagram), LinkedIn, and other platforms

Drive measurable growth in leads, conversions, and revenue through performance

channels

Conduct A/B testing on creatives, landing pages, audiences, and ad copies

Monitor daily budgets, bids, ROAS, CPL, CPA, and conversion metrics

Analyze campaign performance and prepare weekly/monthly reports with insights

Collaborate with design, content, and sales teams to improve funnel performance

Implement tracking via Google Analytics, Meta Pixel, GTM, and conversion APIs

Stay updated on platform trends, policies, and best practices

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, or related field (preferred)

2+ years of experience in performance marketing or paid media

Strong hands-on experience with Google Ads, Meta Ads, and analytics tools

Proficient in GA4, GTM, CRM integrations, and conversion tracking

Strong analytical, optimization, and problem-solving skills

Excellent communication and reporting skills

Preferred Skills:

Experience with eCommerce funnels, lead generation, and retargeting

Knowledge of landing page optimization tools (Unbounce, Webflow, etc.)

Experience with automation tools and CRM platforms

Agency experience is a plus

Interested candidate can share their resume at [Confidential Information]