Digital marketing expert

Digital Marketing Expert | BizInnovision Pvt Ltd

Location: South Extension–1, New Delhi

Employment Type: Full-time, on-site

Experience: 2–5 years

Role Summary

BizInnovision is looking for a Digital Marketing Expert with strong hands-on expertise in Meta Ads and working knowledge of SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

You will manage campaigns across client accounts, working closely with our content, design, and development teams to improve brand visibility and generate quality leads. Success in this role means delivering measurable improvements in lead quality, campaign efficiency, and organic visibility. Experience in LinkedIn marketing will be an added advantage.

Responsibilities

• Plan, launch, and optimize Meta Ads campaigns across Facebook and Instagram, with a strong focus on lead generation and conversions.
• Manage audience targeting, retargeting, campaign budgets, and testing of ad creatives and copy.
• Monitor campaign performance, assess lead quality, and take action to improve cost per lead and conversion rates.
• Conduct keyword research, website audits, and on-page, off-page, and technical SEO activities.
• Apply AEO and GEO practices to improve content visibility across search and AI-powered discovery platforms.
• Collaborate with content writers, designers, and developers to create effective ads, content, and landing pages.
• Prepare clear performance reports with practical recommendations.
• Take ownership of campaign delivery, contribute fresh ideas, and coordinate team tasks to meet deadlines.

Qualifications

• 2–5 years of practical experience in digital marketing.
• Strong expertise in Meta Ads Manager, with demonstrated results in lead generation or conversion campaigns.
• Ability to independently manage campaigns, troubleshoot performance issues, and optimize advertising budgets.
• Working knowledge of SEO, AEO, and GEO.
• Familiarity with Google Analytics, Google Search Console, and campaign conversion tracking.
• Strong analytical skills and excellent written and verbal communication.
• Ability to manage multiple client accounts, collaborate with a team, and take initiative.
• Experience in LinkedIn content strategy, organic growth, or LinkedIn Ads will be an added advantage.
• Knowledge of Google Ads and AI tools for marketing is desirable.

Application

Please apply through LinkedIn with your updated CV and examples of campaigns you have managed, including your role and measurable results.