Position: Digital Marketing Executive

Department: Marketing

Experience: 1–3 years

Location: Noida

Employment Type: Full-time

Job Summary

We are looking for a creative, analytical, and result-oriented Digital Marketing Executive to develop and execute digital marketing strategies that strengthen brand visibility, increase website traffic, generate qualified leads, and improve customer engagement.

Key Responsibilities

• Develop and execute digital marketing campaigns across multiple platforms.
• Manage social media channels, including content planning, posting, engagement, and performance tracking. 
• Plan and optimize SEO, SEM, Google Ads, and social media advertising campaigns. META ADS
• Conduct keyword research, competitor analysis, and market research. ASO, PSO
• Create and coordinate engaging content for websites, blogs, social media, and promotional campaigns. 
• Monitor website traffic, campaign performance, leads, conversions, and ROI using tools such as Google Analytics and Search Console.
• Work with creative, sales, and business teams to achieve marketing objectives.
• Stay updated with the latest digital marketing trends, algorithms, and best practices.
• Prepare regular performance reports and recommend improvements based on data.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in digital marketing.
• Hands-on knowledge of SEO, Google Ads, social media marketing, email marketing, and content marketing.
• Familiarity with Google Analytics, Search Console, Meta Business Suite, and other digital marketing tools.
• Strong communication, analytical, creative, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

Key Performance Indicators

• Website traffic and organic growth
• Lead generation and conversion rates
• Social media engagement and reach
• Search engine rankings
• Advertising ROI and campaign performance
• Overall digital brand visibility