Digital Marketing Executive

We're Hiring — Senior Digital Marketing Executive

Coimbatore | Full-time | 25,000 – 35,000/month | 2–3 Years Experience

• At Wowelse, we grow brands online — organically, paid, and everything in between. We're a fast-growing branding agency in Coimbatore and we need a well-rounded Digital Marketing Executive who can plan, execute, and analyse the full digital marketing mix — from SEO and social media to Meta, Google, and YouTube Ads — and back every decision with sharp performance data.

What You'll Own:

Social Media Management

• Plan and manage social media content contents and calendars across Instagram, Facebook, LinkedIn, and YouTube
• Write engaging captions, hashtags, and platform-specific content for multiple brands
• Manage community engagement — respond to comments, DMs, and brand mentions
• Identify trending content formats and apply them to client strategies
• Collaborate with the design team on creatives, reels, and stories

Meta Ads — Facebook & Instagram

• Set up and manage lead gen, awareness, retargeting, and Advantage+ campaigns
• Build precise audience segments — custom audiences and lookalikes
• Run A/B tests on creatives, copy, and audiences for continuous improvement
• Manage Meta Pixel setup, custom conversions, and event tracking
• Optimize CPL, ROAS, and CTR across every campaign

Google Ads

• Manage Search, Display, Shopping, and Performance Max campaigns
• Conduct keyword research — match types, negatives, and bid strategy
• Write high-converting ad copy — headlines, descriptions, and extensions
• Optimize Quality Score, Ad Rank, and campaign performance daily
• Run remarketing campaigns across Google Display Network

YouTube Ads

• Plan and execute YouTube ad campaigns — skippable, non-skippable, bumper, and discovery
• Brief the creative team on video ad hooks, CTAs, and messaging
• Target the right audience — demographics, interests, and placements
• Track view rates, CTR, and conversion data to optimize performance

Performance Analysis — The Heart of This Role

• Set up and manage GA4, Google Tag Manager, and Meta Pixel for accurate tracking
• Track conversions, goals, events, and funnel performance across all client campaigns
• Build clear, visual performance dashboards using Looker Studio
• Analyse campaign data weekly — identify what's working, what's not, and why
• Prepare detailed monthly performance reports — spend, results, trends, and recommendations
• Present insights and growth strategies directly to clients with clarity and confidence
• Use data to continuously improve campaign performance across every channel

What We're Looking For:

Must-Haves:

• 2–3 years of full digital marketing experience — SEO, social, ads, and analytics
• Proven hands-on experience with Meta Ads, Google Ads, and YouTube Ads
• Strong in GA4, Google Tag Manager, Meta Business Suite, and Google Search Console
• Experience building performance reports and presenting data-driven insights to clients
• Ability to independently manage multiple client accounts and campaigns simultaneously
• Strong written communication in English and Tamil — content, copy, and client reporting
• Senior-level ownership mindset — you don't wait to be told, you lead from the front

Nice-to-Haves:

• Google Ads Certification — Search, Display, or YouTube
• Meta Blueprint Certification
• Experience with Looker Studio dashboard building
• Knowledge of email marketing — Mailchimp or Zoho Campaigns
• Familiarity with CRM tools — Zoho CRM or HubSpot
• Basic Canva skills for quick creative edits and briefs
• Prior agency experience managing multiple brand accounts simultaneously

Tools You'll Use Daily:

Meta Ads Manager · Google Ads · GA4 · Google Tag Manager · Google Search Console · Meta Pixel · Looker Studio · SEMrush / Ahrefs · Hootsuite / Buffer · Canva · Mailchimp · Zoho CRM

Why Wowelse:

Salary: 20,000 – 28,000/month — based on experience and portfolio of results

Own the full digital marketing function across multiple brand accounts

Work across diverse industries — never stuck on one niche

Access to premium marketing, analytics, and ad tools — all provided

Creative team supporting your campaigns — designers and video editors on hand

Clear growth path — Senior Digital Marketer, Performance Marketing Lead, Head of Digital

Own your campaigns with full accountability — your strategy, your data, your results

Fast-moving agency where strong performance is recognised and rewarded every time