Digital Marketing Executive (WhatsApp and Text Message Campaign)

• Location _ Hyderabad (Jubilee Hills) On-Site
• Exp – 2 to 3 yrs (Execution of WhatsApp and Text Message Campaign)
• Preference – Immediate joiner

POSITION SUMMARY

We are looking for a Digital Marketing Executive with 2–3 years of experience in executing

WhatsApp and SMS marketing campaigns. The ideal candidate should have hands-on experience

in managing bulk messaging campaigns, customer segmentation, campaign scheduling,

performance tracking, and marketing automation

JOB RESPONSIBILITIES

• Execute and manage WhatsApp and SMS campaigns for customer acquisition, engagement, lead nurturing, and promotional activities.

• Create campaign schedules and ensure timely execution.

• Segment customer databases for targeted communication.

• Coordinate with internal teams to understand campaign requirements.

• Monitor campaign performance, including delivery, open rates, CTR, and conversions.

• Prepare campaign performance reports and recommend improvements.

• Ensure compliance with TRAI and WhatsApp communication guidelines.

• Coordinate with external vendors and messaging platform providers.

• Maintain campaign records and customer databases.

• Support digital marketing initiatives across various customer touchpoints.

EDUCATIONAL QUALIFICATION, KNOWLEDGE & SKILLS

Required Skills

• 2–3 years of experience in WhatsApp and SMS campaign execution.

• Experience with WhatsApp Business API, SMS Gateway, or messaging platforms.

• Knowledge of campaign management and marketing automation tools.

• Good understanding of customer segmentation and data management.

• Strong analytical and reporting skills.

• Proficiency in Microsoft Excel.

• Excellent communication and coordination skills.

• Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

• Bachelor's degree in marketing, Business Administration, or a related field.

• Experience in NBFC, FinTech, Banking, or Financial Services is preferred.

• Knowledge of CRM tools and customer lifecycle marketing will be an added advantage.