Company Description
The World's Largest & The Oldest Selling Indian Wedding & Lifestyle Magazine is a trusted guide for inspiration, information, and trends in the wedding industry. Known for its exceptional quality and creativity, the magazine reaches a diverse audience and celebrates the rich cultural heritage of Indian weddings. With its headquarters in Gurugram, the magazine is dedicated to providing an unmatched blend of traditional and modern content. As a leader in the industry, the publication fosters a collaborative spirit and innovative approach to its work.
Role Description
This is a full-time on-site role for a Digital Marketing Executive and is based in Gurugram. The Digital Marketing Executive will oversee the planning and execution of digital marketing strategies, manage social media campaigns, analyze web performance through web analytics, and create compelling web content. The role also involves effective collaboration with cross-functional teams to enhance audience engagement and expand our digital presence.
Job Responsibilities:
- Develop strong and innovative digital marketing strategies, using Social Media Optimization (SMO) and Search Engine Optimization (SEO), PPC.
- Drive traffic to company pages and generate interest in company products and services.
- Successfully manage Online Advertisement in different social media and Collaborator Search Engine platform and generate lead.
- Launch optimized online adverts through Google Ad words, Facebook, Instagram, LinkedIn, Twitter, Webmaster Tools Etc to increase in SEO Efforts.
- Regulate blogs for organic growth of digital platform.
- Collaborate with Web designers to improve user experience.
- Acquire insight on online marketing trends and keep strategies up-to-date.
- Need to monitor all social media accounts of the BM Group (Instagram, Facebook etc).
Qualifications
- Strong Marketing and Communication skills to design and articulate strategies effectively.
- Proficiency in Social Media Marketing to create and manage impactful social campaigns.
- Solid experience in Web Content Writing to craft engaging content that aligns with the brand.
- Expertise in Web Analytics to measure performance and optimize digital strategies.
- Understanding of current digital marketing trends and tools.
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong attention to detail and excellent organizational skills.
- Experience in the wedding or lifestyle industry is a plus.
- Having experience of CANVA And Photoshop is big added advantage.
