Digital Marketing Executive

Think of the Digital Marketing Executive as the Digital Bridge of the company. While the Operations team builds the goods, you are the bridge that connects those goods to the customers. You ensure the bridge is always open, easy to find, and leads the customer safely to their destination, ensuring no one gets lost along the way. Digital Marketing is what turns brand ambition into reality. This role ensures that the brand doesn't just look good—it attracts, engages, and converts consistently, building the digital backbone for a brand designed to scale.

Position: Digital Marketing Executive | Reports To: Managing Director (Initially); Marketing Head (Future Transition) | Direct Reports: None (Potential for future team expansion) | Location: Vijayawada Corporate Office | Employment Type: Full-time (On-roll)

Working Conditions: On-site (Vijayawada Corporate Office), 6 days per week, 9:00 AM – 7:00 PM, Sundays holiday. No travel required; role is 100% office-based. Fast-paced, results-driven environment focused on brand expansion and lead conversion.

Career Progression: Digital Marketing Executive → Senior Digital Marketing Executive (1 to 2 Years) → Digital Marketing Manager (4 to 5 Years)

• Compensation: CTC 2.5 to 3.0 Lacs per annum. Probation Period: 6 months (confirmed as a permanent employee upon successful completion). Benefits: Eligibility for Health Insurance after 2 years of continuous service.

Education: MBA Specialisation in Marketing is mandatory.

• Experience: 2 to 3 years of proven experience in a digital marketing or lead generation role.

• High proficiency in Excel and Google Sheets is mandatory.

• Experience in lead generation, social media management, and customer conversion.

• Exposure to Meta Business Suite, WhatsApp Business API, and CRM software.

• Familiarity with analytics and reporting tools.

• Strong execution mindset and high attention to detail.

• High ownership and accountability for lead conversion targets.

• Excellent coordination and communication skills to act as a bridge between the brand and the customer.