Job Description

DIGITAL MARKETING EXECUTIVE

Company: The Study Anchor

Mode of Work: Work From Home

About The Study Anchor

The Study Anchor is a competitive exam preparation institute focused on helping students achieve their academic goals through comprehensive exam preparation. The institute offers preparation programs for exams including CLAT, AILET, IPMAT, CAT, CUET and SAT, along with personalized guidance, structured study plans, mock tests, study resources and mentorship.

About the Role

We are looking for a creative and responsible Digital Marketing Executive to manage and execute The Study Anchor's digital marketing activities and strengthen our online presence among students preparing for entrance exams.

Key Responsibilities

Perform and monitor Meta Ads for lead generation, brand awareness, etc.
Plan and execute digital marketing campaigns across online platforms.
Conduct market, audience and competitor research to identify relevant opportunities.
Handle SEO activities, keyword research and basic website/content optimisation.
Monitor campaign performance metrics such as reach, traffic, engagement and conversions.
Analyse campaign performance and suggest improvements to increase results.
Coordinate with the content, design and video teams for campaign execution.

Who Can Apply

Graduates with an expertise in digital marketing, especially performance marketing.
Good written communication and a strong understanding of digital platforms.
Creative, organised and comfortable working with deadlines.
Knowledge of SEO, Google Analytics, and other digital marketing tools.
Ability to analyse performance data and make practical recommendations.

Mode of Work

Work From Home

How to Apply

Share your CV along with any relevant portfolio, sample work or digital marketing projects with the The Study Anchor hiring team.