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Digital Marketing Executive

Digital Marketing Executive

techbrein india
  • Posted 2 hours ago
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Job Description

Digital Marketing

Digital Marketing Executive

Kozhikode, Kerala Full-time 1–2 yrs

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TechBrein is looking for a results-driven Digital Marketing Executive to plan, execute, and optimise digital marketing campaigns that improve brand awareness, drive website traffic, and generate qualified leads. The ideal candidate should have hands-on experience with paid advertising, social media marketing, campaign reporting, and performance optimisation.

Responsibilities

  • Plan, execute, and manage digital marketing campaigns across Google Ads and Meta Ads.
  • Develop and optimise lead-generation campaigns to attract relevant prospects and generate qualified business enquiries.
  • Conduct audience research, keyword research, and competitor analysis to improve campaign performance.
  • Monitor advertising budgets, campaign results, cost per lead, and conversion rates.
  • Test and optimise ad creatives, copy, targeting, and landing pages to improve results.
  • Plan and manage social media content calendars, publishing schedules, and promotional campaigns.
  • Coordinate with graphic designers, video editors, and content writers to develop marketing creatives and content.
  • Monitor website traffic, social media engagement, and campaign performance using relevant analytics tools.
  • Support SEO activities, including keyword research, on-page optimisation, and website traffic improvement.
  • Track conversions and evaluate lead quality to identify opportunities for improvement.
  • Prepare regular performance reports and provide actionable recommendations.
  • Coordinate with the sales team to improve lead quality and campaign outcomes.
  • Stay updated on digital marketing trends, advertising platform changes, and industry best practices.
  • Ensure campaigns and marketing deliverables are completed accurately and within deadlines.

Requirements

  • Hands-on experience with Google Ads and Meta Ads Manager.
  • Knowledge of campaign planning, audience targeting, budget management, and lead generation.
  • Ability to create, monitor, and optimise advertising campaigns to improve lead quality and reduce cost per lead.
  • Experience in social media management, content calendar planning, and campaign execution.
  • Understanding of social media platforms, including LinkedIn, Instagram, and Facebook.
  • Familiarity with Google Analytics 4 (GA4) and Google Search Console.
  • Understanding of digital marketing metrics such as CTR, CPC, CPL, conversion rate, and ROAS.
  • Knowledge of conversion tracking, Meta Pixel, Google Tag Manager, and remarketing is an advantage.
  • Ability to analyse campaign performance and prepare regular reports.
  • Good communication, creative thinking, analytical, and problem-solving skills.
  • Ability to coordinate with content writers, graphic designers, video editors, web developers, and sales teams.
  • Strong organisational skills and the ability to manage multiple campaigns and deadlines.

Apply Now

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Job Details

DepartmentDigital Marketing

LocationKozhikode, Kerala

TypeFull-time

Experience1–2 yrs

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