Digital Marketing Executive

This is a full-time, on-site role for an SEO Executive, located in the Pune Division. The SEO Executive will be responsible for implementing and managing search engine optimization strategies to improve website rankings and drive organic traffic. Daily tasks include keyword research, on-page and off-page optimization, analyzing website performance, creating SEO reports, and collaborating with content and development teams to ensure best practices. The role also involves staying updated with the latest SEO trends and techniques to optimize campaign performance effectively.

 Qualifications

• Strong expertise in SEO strategies, including keyword research, on-page and off-page optimization
• Proficiency in SEO tools like Google Analytics, Search Console, SEMrush, or Ahrefs.
• Understanding of website structures, meta tags, and basic HTML for technical SEO improvements.
• Familiarity with content marketing and the ability to collaborate with content teams for SEO-aligned content.
• Strong analytical skills to measure campaign performance and generate actionable insights.
• Up-to-date knowledge of SEO trends and search engine algorithms.
• Excellent communication and time-management skills.
• Experience in the digital marketing domain or working with agencies is a plus.
• A bachelor's degree in Marketing, Digital Media, Computer Science, or a related field is preferred.

Must have a working knowledge of

· SEO Tooling: Google Search Console, basic keyword research workflows, and crawl/indexation concepts.

· Technical SEO: canonicals, pagination, duplicate control, structured data basics, sitemap/robots fundamentals.

· On-page SEO: titles/meta, collection page optimization, internal linking principles.

· Reporting: Google Sheets or Excel for keyword mapping, tracking changes, and reporting.

· Organic Social: basic publishing workflows and community/message handling with sensitivity.

Good to have a working knowledge of

· Shopify (or similar ecommerce platform) and how product/collection templates work.

· Core Web Vitals concepts and speed tools (Lighthouse/PageSpeed) with the ability to translate findings into tickets.

· Schema testing and monitoring tools beyond basics.

· Simple HTML/CSS familiarity for on-page fixes and debugging.