Roles and Responsibilities:
- Develop and execute paid marketing campaigns across various digital advertising platforms, such as Google Ads, Facebook Ads, etc.
- Conduct thorough keyword research and competitor analysis to identify opportunities for campaign optimization and improved ROI.
- Create compelling ad copy and engaging visual content to attract and convert target audiences.
- Monitor campaign performance, analyze data, and provide regular reports on key metrics, such as click-through rates, conversion rates, and cost per acquisition.
- Collaborate with the marketing team to align paid marketing strategies with overall marketing objectives and brand messaging.
- Stay up-to-date with industry trends and best practices in paid marketing to ensure the company remains at the forefront of digital advertising innovation.
- Stay informed about regulatory requirements and ensures compliance with advertising guidelines and policies.
Desired Candidate Profile:
Minimum Graduate or Post Graduate.
English Communication & Marketing Skills required.
Proven working experience in Digital Marketing.
Proven work experience as a Paid Marketing Expert or similar role, preferably in the Forex or Comex industry.
Ability to work independently and collaboratively in a fast-paced environment.