Company Description Shanghai Global Auto Parts Co. specializes in spare parts for a wide range of Chinese automotive brands, covering service parts, body parts, and accessories. The company manages both standard and special orders, aiming to deliver reliable, brand-specific components to customers. By focusing on comprehensive parts solutions, the organization supports workshops, dealerships, and individual buyers in maintaining and repairing vehicles efficiently. Shanghai Global Auto Parts Co. is committed to responsive customer service, accurate parts sourcing, and timely delivery to meet diverse market needs.
Role Description The Digital Marketing Executive role is a full-time, on-site position based in Kochi. The individual in this role will plan and execute digital marketing campaigns to promote the company's automotive parts, including managing social media channels, creating web content, and coordinating online promotions. Daily tasks include monitoring and optimizing campaign performance, analyzing web and social media metrics, and preparing reports on digital marketing activities. The Digital Marketing Executive will collaborate with sales and operations teams to align marketing strategies with business goals and ensure consistent messaging across all digital platforms. The role also involves staying updated on industry trends and competitor activities to support continuous improvement of the company's online presence.
Qualifications
- Strong marketing skills, including the ability to plan and execute digital campaigns aligned with business objectives.
- Effective communication skills for creating clear, engaging content and collaborating with internal teams.
- Hands-on experience in social media marketing across major platforms, with a focus on audience engagement and brand awareness.
- Web content writing skills to produce concise, accurate, and product-focused content for websites and online listings.
- Proficiency in web analytics tools to track performance, interpret data, and provide actionable insights.
- Familiarity with basic SEO principles and online advertising platforms (e.g., Google Ads, social media ads) is beneficial.
- Ability to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred; relevant experience in automotive or e-commerce sectors is an advantage.
