Digital Marketing Executive (SEO, PPC & Lead Generation)

Job Overview:

We are looking for a proactive and performance-driven Digital Marketing

Executive to support global lead generation and brand-building initiatives. The ideal candidate will

have hands-on experience in SEO, Google Ads, digital analytics, lead generation, and marketing

operations, with the ability to contribute across multiple digital channels and support exhibition

marketing activities.

Key Responsibilities

SEO & Organic Growth

• Execute on-page, off-page, and technical SEO activities.

• Conduct keyword research and competitor analysis.

• Monitor website performance using Google Analytics and Google Search Console.

• Work closely with content and development teams to implement SEO recommendations.

• Build and manage backlink acquisition initiatives.

Performance Marketing (PPC)

• Plan, execute, monitor, and optimize Google Ads campaigns.

• Manage Search, Display, Remarketing, and Performance Max campaigns.

• Conduct keyword research and audience targeting activities.

• Create compelling ad copies and optimize landing page performance.

• Monitor campaign KPIs including CTR, CPC, CPA, Conversion Rate, and ROAS.

• Manage advertising budgets and improve campaign efficiency.

Lead Generation & Marketing Operations

• Support inbound and outbound lead generation activities.

• Prepare prospect databases through market research and data scraping.

• Assist in lead qualification, tracking, and assignment to Territory Managers.

• Maintain marketing databases and campaign records.

• Coordinate with sales teams to improve lead quality and conversion rates.

Analytics & Reporting

• Generate weekly and monthly marketing performance reports.

• Monitor website traffic, lead generation metrics, and campaign effectiveness.

• Conduct A/B testing and conversion optimization initiatives.

• Identify opportunities for improving marketing performance through data analysis.

Social Media & Content Support

• Support LinkedIn marketing and employer branding initiatives.

• Coordinate content publishing activities across digital channels.

• Work with designers and content creators on campaign execution.

• Ensure consistency of messaging across all marketing assets.

Other Responsibilities:

• Handling whole marketing team

• Assigning lead to territory manager

• Preparing scraping data

• Helping in an exhibition layout

• Preparing Marketing and Data preparation

Required Skills

• Google Ads Campaign Management

• SEO (On-Page, Off-Page & Technical SEO)

• Google Analytics 4 (GA4)

• Google Search Console

• SEMrush / Ahrefs / Moz

• Keyword Research & Competitor Analysis

• Conversion Tracking & Reporting

• Lead Generation

• Microsoft Excel / Google Sheets

• WordPress CMS

Preferred Skills

• LinkedIn Ads

• Meta Ads (Facebook & Instagram)

• Email Marketing Platforms

• Marketing Automation Tools

• Basic HTML/CSS Knowledge

• B2B Marketing Experience

Qualifications:

• Bachelor's degree in marketing, Business, IT, Communications, or related field.

• 3–5 years of experience in Digital Marketing, SEO, PPC, or Performance Marketing.

• Google Ads and Google Analytics certifications preferred.