Digital Marketing Executive (2–4 Years Experience)
Location: Rajkot (On-site)
Role Overview
We are looking for a performance-driven Digital Marketing Executive with 2–4 years of hands-on experience in executing and managing digital campaigns. The ideal candidate should be skilled in social media, content creation, SEO (with AI tools), and performance marketing, with a strong understanding of trends and analytics.
Key Responsibilities
1. Social Media Management
- Plan, create, and execute content calendars across platforms (Instagram, Facebook, LinkedIn, etc.)
- Manage posting, engagement, and community interactions
- Stay updated with platform trends and implement them creatively
2. Content Creation & Blogging
- Generate high-quality content including captions, blogs, website copy, and campaign creatives
- Work with design/video teams for reels, posts, and ad creatives
- Ensure brand consistency across all communication
3. Performance Marketing
- Plan and execute paid campaigns on Meta Ads & Google Ads
- Optimize campaigns for leads, conversions, and ROI
- Conduct A/B testing and performance improvements
4. SEO (with AI Integration)
- Perform keyword research using tools like SEMrush, Ahrefs, or AI tools
- Optimize website content and blogs for SEO
- Use AI tools (ChatGPT, SurferSEO, etc.) for content optimization and automation
- Monitor rankings and implement on-page & off-page SEO strategies
5. Trend Analysis & Strategy
- Track industry trends, viral content formats, and competitor strategies
- Suggest innovative campaign ideas and growth strategies
6. Reporting & Analytics
- Monitor campaign performance using GA4, Meta Ads Manager, and other tools
- Prepare weekly/monthly reports with insights and actionable recommendations
- Track KPIs like CTR, CPC, conversions, and engagement
Required Skills
- Strong understanding of Social Media Marketing & Content Strategy
- Hands-on experience with Meta Ads & Google Ad
- Knowledge of SEO fundamentals and tools
- Familiarity with AI tools for marketing automation and content
- Experience with Google Analytics (GA4) & reporting dashboards
- Basic understanding of WordPress or CMS platforms
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or related field
- Experience working in a digital marketing agency (preferred)
- Strong communication and creative thinking skills
What We're Looking For
- Analytical mindset with creative execution
- Ability to manage multiple brands/projects
- Proactive, trend-aware, and result-oriented individual
