Digital Marketing Executive

About the Company:

Sellability is a real estate consulting firm that brings clarity, structure, and predictability to project outcomes. We partner with developers to drive sustained absorption, sharper positioning, and measurable cash flows through a unified approach to strategy, marketing, and sales.

About the Role:

The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels. The role requires a blend of creativity, content creation, performance marketing, analytics, and execution excellence to drive brand awareness, engagement, and lead generation.

Responsibilities

Digital Marketing Execution

• Execute digital marketing campaigns across social media, search engines, email marketing, and other digital platforms.
• Assist in developing and implementing marketing strategies aligned with business objectives.
• Monitor campaign performance and recommend optimization strategies.

Social Media Management

• Manage and grow Sellability's presence across social media platforms.
• Create and schedule engaging content, including posts, reels, videos, and graphics.
• Monitor audience engagement and respond to inquiries in a timely manner.

Content Creation & Branding

• Develop content for social media, websites, blogs, email campaigns, and marketing collateral.
• Coordinate with designers and internal stakeholders to create impactful marketing assets.
• Support employer branding initiatives and recruitment marketing campaigns.

Lead Generation & Performance Marketing

• Support lead generation campaigns through paid and organic channels.
• Manage and optimize campaigns on platforms such as Google Ads, LinkedIn, Meta, and other relevant channels.
• Track lead quality, campaign ROI, and conversion performance.

Website & SEO Management

• Assist in website content updates and optimization.
• Support SEO initiatives, including keyword research, content optimization, and performance tracking.
• Monitor website traffic and user engagement metrics.

Reporting & Analytics

• Prepare weekly and monthly marketing performance reports.
• Analyze campaign data and provide actionable insights.
• Track key metrics related to lead generation, engagement, reach, and conversions.
• Maintain accurate reporting and documentation of marketing activities.

Qualifications

• 3- 5 years of experience in Digital Marketing.
• Experience in B2B marketing preferred.
• Hands-on experience with social media platforms, paid campaigns, and content marketing.
• Familiarity with CRM and marketing automation tools is an advantage.

Required Skills

• Performance Marketing
• Content Creation & Social Media Management
• Marketing Analytics & Campaign Optimization

Pay range and compensation package:

Competitive salary based on experience.

Equal Opportunity Statement:

We are committed to diversity and inclusivity in our hiring practices and encourage applications from all qualified individuals.