Digital Marketing Executive

Company Description RethinkingWeb is a digital solutions company focused on building impactful web presence through innovation and creativity. The team emphasizes enriching user experience while maintaining cost-effectiveness for clients of varying sizes and industries. By leveraging modern Web 2.0 technologies, RethinkingWeb transforms simple ideas into engaging, user-friendly designs and interfaces. In addition to design, the company supports clients online growth through tailored digital marketing tools and strategies that protect and enhance their brand exclusivity.

Role Description The Digital Marketing Executive role is a full-time, on-site position based in Thane. This role involves planning and executing digital marketing campaigns across channels such as social media, search, and email to increase brand visibility and engagement. The Digital Marketing Executive will manage social media accounts, create and optimize web content, monitor campaign performance using web analytics tools, and prepare regular reports on key metrics. Responsibilities also include coordinating with designers and content writers, ensuring brand consistency, conducting market and competitor research, and suggesting data-driven improvements to digital strategies. The role requires close collaboration with internal teams and clients to deliver measurable results aligned with business objectives.

Qualifications

• Candidates should possess strong Marketing skills, including campaign planning, brand awareness, and basic knowledge of digital marketing channels.
• Candidates should possess effective Communication skills, including clear written and verbal communication and stakeholder coordination.
• Candidates should possess Social Media Marketing skills, such as managing profiles, creating posts, and optimizing content for engagement.
• Candidates should possess Web Content Writing skills for creating concise, SEO-aware, and user-focused digital copy.
• Candidates should possess Web Analytics skills, including the ability to use tools like Google Analytics to track performance and derive insights.
• Relevant qualifications such as a bachelor's degree in Marketing, Communications, Business, or a related field are beneficial.
• Additional skills such as basic SEO knowledge, familiarity with advertising platforms (e.g., Google Ads, Meta Ads), and experience with content management systems are advantageous.
• Ability to work collaboratively on-site in Nashik/Remote, manage multiple projects, and adapt to evolving digital trends is expected.