Digital Marketing Executive (Pune)

Job Description:Position: Digital Marketing Executive

Company: Profcyma Global Solutions Pvt. Ltd.

Department: Digital Marketing / Marketing

Location: Pune, Maharashtra

Employment Type: Full-Time

Experience: 2–3 Years

Reporting To: Digital Marketing Manager / Marketing Head

About Profcyma Global Solutions

Profcyma Global Solutions Pvt. Ltd. is a growing organization operating across technology, education, career solutions, and digital business services. We are looking for a result-oriented Digital Marketing Executive who can strengthen our online presence, generate quality leads, manage paid campaigns, and contribute directly to business growth.

Job Summary

The Digital Marketing Executive will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across Google, Meta, Instagram, LinkedIn, YouTube, SEO, social media, email, and other digital channels.

The candidate should have a strong understanding of performance marketing and lead generation, with the ability to analyze campaign data and continuously improve CPL, conversions, lead quality, and ROI.

Key Responsibilities1. Performance Marketing

• Plan, create, execute, and optimize Google Ads and Meta Ads campaigns.
• Manage lead-generation, traffic, conversion, remarketing, and awareness campaigns.
• Monitor campaign budgets and ensure efficient utilization of advertising spend.
• Optimize campaigns based on CPL, CPC, CTR, CPA, conversion rate, and ROAS.
• Conduct A/B testing of ad copies, creatives, audiences, landing pages, and campaigns.
• Identify poor-performing campaigns and take corrective action.
• Develop remarketing and retargeting campaigns.

2. Lead Generation

• Generate quality leads for Profcyma's education, IT, consulting, and other business verticals.
• Develop digital campaigns specifically focused on lead generation and admissions/business enquiries.
• Work closely with the sales and counselling teams to improve lead quality and conversion.
• Track leads from source to conversion and identify high-performing channels.
• Coordinate with the CRM team to ensure proper lead tracking and attribution.

3. SEO & Website Marketing

• Perform keyword research and competitor analysis.
• Implement basic on-page and off-page SEO activities.
• Optimize website pages, blogs, landing pages, meta titles, descriptions, headings, and content.
• Monitor website traffic, keyword rankings, indexing, and technical SEO issues.
• Work with the website/development team to improve landing pages and conversion rates.
• Plan and publish SEO-friendly blogs and articles.

4. Social Media Marketing

• Manage Profcyma's social media presence across:
• Instagram
• Facebook
• LinkedIn
• YouTube
• Other relevant platforms
• Prepare and maintain a monthly social media content calendar.
• Coordinate with the graphic designer/content team for posts, reels, videos, banners, and campaigns.
• Increase brand awareness, engagement, followers, and enquiries.
• Monitor comments, messages, engagement, and audience response.
• Track competitors and identify new content opportunities.

5. Content & Campaign Management

• Develop campaign ideas for admissions, courses, services, offers, events, and brand promotions.
• Write or coordinate ad copies, captions, headlines, landing-page content, and promotional content.
• Coordinate with graphic designers and video editors for marketing creatives.
• Ensure all marketing communication is aligned with the company's brand guidelines.

6. Analytics & Reporting

• Track digital marketing performance using GA4, Google Search Console, Google Ads, Meta Ads Manager, and other analytics tools.
• Prepare weekly and monthly digital marketing reports.

7. Competitor & Market Research

• Monitor competitor digital marketing activities.
• Analyze competitor advertisements, offers, keywords, social media campaigns, and content.
• Identify new digital marketing opportunities.
• Stay updated with Google, Meta, SEO, AI search, and social media trends.

Required Skills

• Strong knowledge of Google Ads
• Strong knowledge of Meta Ads Manager
• Good understanding of SEO and SEM
• Social Media Marketing
• Lead Generation
• Google Analytics 4
• Google Search Console
• Basic understanding of Google Tag Manager and conversion tracking
• Keyword research
• Content marketing
• Competitor analysis
• Basic knowledge of Canva is an advantage
• Good analytical and reporting skills
• Good written and verbal communication
• Ability to work with sales, design, content, and technology teams

Preferred Tools

Experience with any of the following will be an advantage:

• Google Ads
• Meta Business Suite / Ads Manager
• Google Search Console
• Google Tag Manager
• SEMrush / Ahrefs
• Canva
• WordPress
• Looker Studio
• Mailchimp / similar email marketing platforms
• CRM platforms

Qualification

• Bachelor's degree in Marketing, Business Administration, Mass Communication, IT, or a related field.
• Digital Marketing certification is an advantage.
• Google Ads / Google Analytics certification is preferred.

Experience

2–3 years of relevant experience in Digital Marketing / Performance Marketing.

Candidates with hands-on experience in Google Ads, Meta Ads, SEO, and lead-generation campaigns will be preferred.

Key Performance Indicators (KPIs)

The selected candidate will be evaluated on:

1. Monthly qualified leads generated
2. Cost Per Lead (CPL)
3. Lead-to-admission/business conversion rate
4. Google Ads performance
5. Meta Ads performance
6. ROAS / marketing ROI
7. Organic website traffic growth
8. Keyword ranking improvement
9. Social media reach and engagement
10. Website enquiry conversion
11. Campaign execution efficiency
12. Quality and accuracy of marketing reports

What We Offer

• Opportunity to work across multiple business verticals
• Performance-driven work environment
• Exposure to Google and Meta performance marketing
• Career growth opportunities
• Opportunity to work with sales, technology, education, and business teams
• Learning and development opportunities