Role Description
This is a full-time, on-site role for a Digital Marketing Executive located in Kochi. The role involves executing and optimizing digital marketing campaigns, managing social media accounts, creating content for digital platforms, analyzing web traffic and campaign performance using analytics tools, and contributing to overall marketing strategies to drive brand growth and online presence. Collaborating with cross-functional teams to achieve marketing objectives is an integral part of this position.
Qualifications
- Strong knowledge of Marketing principles and strategies
- Excellent Communication skills with the ability to convey ideas effectively
- Proficiency in Social Media Marketing, including management of social platforms
- Web Content Writing skills to create and deliver engaging digital content
- Understanding and application of Web Analytics to monitor and optimize campaigns
- Relevant certifications in Digital Marketing or related fields are a plus
- Professional skilled in SEO and video editing to enhance online visibility and create engaging multimedia content. Responsibilities include keyword research, on-page/off-page optimization, performance tracking, editing videos for social media/YouTube, adding graphics, transitions, audio enhancements, and optimizing video titles/descriptions for ranking. Must be creative, analytical, and capable of delivering high-quality, optimized content that increases traffic and audience engagement.
- Strong organizational skills and an ability to manage multiple projects effectively
