Digital Marketing Executive

Company Description Coverbee2 operates within the Organisation of Bees framework as a licensed broker under the Insurance Regulatory and Development Authority of India (IRDAI). The company focuses primarily on insurance broking, helping clients select and manage insurance products that fit their financial needs. In addition to insurance services, Coverbee2 offers a range of other financial solutions to support long-term financial security and planning. Team members work in a regulated environment with opportunities to contribute to customer-centric financial services and grow their expertise in insurance and related domains.

Role Description This is a full-time, on-site Digital Marketing Executive role based in Ahmedabad. The Digital Marketing Executive will plan and execute online marketing campaigns to promote insurance and financial services, including managing social media channels, updating website content, and running targeted digital promotions. The role involves monitoring web analytics and campaign performance, preparing periodic reports, and optimizing initiatives to improve engagement and lead generation. Daily responsibilities include collaborating with sales and product teams to align messaging, creating marketing collateral, coordinating with external vendors or agencies when needed, and ensuring brand consistency across all digital touchpoints.

Qualifications

• Strong marketing skills with the ability to plan, execute, and optimize digital campaigns.
• Effective communication skills for clear, engaging messaging and cross-functional collaboration.
• Hands-on experience in social media marketing across key platforms.
• Proficiency in web content writing and creating customer-focused digital materials.
• Ability to interpret web analytics data and use insights to improve campaign performance.
• Familiarity with insurance or financial services is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• Comfort using digital marketing tools (e.g., social media management, email marketing, basic design tools).
• Strong organizational skills, attention to detail, and the ability to work independently and in a team.