Manage brand assets such as the website, social media channels, and digital content repositories.
Campaign Management:
Plan, execute, and optimize marketing campaigns on platforms like Facebook, LinkedIn, Instagram, and Google Ads to drive awareness and brand affinity.
Lead Generation:
Implement lead generation initiatives via digital platforms like IndiaMart and social media, including paid ads, email automation, and AI-enabled targeting platforms.
On-Ground Support:
Support offline customer engagement events and amplify their digital presence, bridging physical and online brand experiences.
Analytics & Reporting:
Track, measure, and report on campaign performance using tools like Zoho, Google Analytics, and AI-driven dashboards to ensure ROI-based decision-making.
Emerging Technologies & AI:
Explore and leverage new marketing technologies, including ChatGPT, Meta AI, and generative content tools for personalized content creation and audience engagement.
Collaboration & Communication:
Work with cross-functional teams to deliver cohesive marketing strategies. Maintain excellent written and verbal communication skills; assist with copywriting and content development.
