Digital Marketing Executive - Performance & Growth

Location: Remote

Employment: Full-time

Experience: 2-3+ years

CTC: ₹4.5 - 6 LPA

Bond: Yes (1 year)

About the role

We are looking for an agency-trained Digital Marketing Executive who can own multiple client accounts across Meta, Google and LinkedIn Ads while contributing to social media, content, AI-led data analysis, reporting and client-facing communication. This is a hands-on execution + ownership role, not a coordination-only position.

Key responsibilities

• Own day-to-day execution across 5-7 client accounts as per defined scope, priorities and agreed KPIs.

• Plan, launch, monitor and optimise Meta Ads campaigns with disciplined testing of audiences, creatives, offers, funnels and budgets.

• Manage Google Ads execution including Search and other relevant campaign types; ensure tracking and conversion quality are continuously checked.

• Support LinkedIn Ads for B2B accounts, especially lead generation, account targeting and audience segmentation.

• Review performance daily and identify what is driving or blocking ROAS, leads, revenue, pipeline or other client outcomes.

• Come to daily reporting meetings prepared with numbers, diagnosis, actions and expected impact - not generic status updates.

• Create weekly and monthly performance reports for all assigned accounts, translating platform data into business outcomes.

• Generate new growth ideas for clients and internal DataVinci brands, prioritise them by impact/effort, and execute approved tests.

• Use AI tools every day for data analysis, competitor/research support, ad-copy ideation, content creation, insight synthesis and presentation creation - while validating outputs before client use.

• Create discovery-call PPTs and other sales-enablement assets for new client opportunities under the DataVinci Growth project.

• Work closely with design/content/sales/strategy stakeholders and maintain clear ownership of deadlines and deliverables.

• Escalate risks early, propose solutions, and document learnings so the same issue is not repeated across other accounts.

Must-Have Skills :

1. Meta Ads - Campaign setup, optimisation, creative testing, audience strategy, budget management, reporting
2. Google Ads - Search at minimum; understands conversion tracking and performance diagnosis.
3. LinkedIn Ads - B2B lead-gen, audience targeting, basic campaign/reporting knowledge.
4. Social Media Marketing - Content calendar thinking, platform-native communication, organic + paid synergy.
5. Content Creation - Ad copy, hooks, creative briefs, short-form content ideas, messaging angles.
6. AI Data Analysis - Use AI to interrogate data, find anomalies, summarise performance and develop hypotheses
7. AI PPT Creation - Use AI to turn data/briefs into clear presentation narratives and slides.
8. Client Facing - Present, defend recommendations, manage issues and communicate professionally

Preferred Skills :

• GA4 / GTM / conversion tracking depth
• Shopify or e-commerce analytics familiarity
• CRM / lead-funnel understanding
• Looker Studio / Google Sheets reporting
• Basic landing-page CRO understanding
• Canva / Figma / presentation design confidence
• Experience with B2B and D2C accounts
• Experience working directly with founders / CMOs / sales heads
• Experience using Claude, ChatGPT or equivalent AI agents in repeatable workflows