Digital Marketing Executive (Paid Media Specialist)

Tyche Media is inspired by the Greek goddess of good fortune, embodying creativity, leadership, and precision. With a dedicated and dynamic team, Tyche Media strives to secure a leading position for brands and businesses by developing innovative strategies. As a forward-thinking organization, Tyche transforms consumer interactions and transforms them into lasting customer relationships. By focusing on customer needs, leveraging technology, and integrating social media, Tyche enhances brand visibility and boosts sales. Our client-centric approach ensures trust, customer loyalty, and unique solutions in brand management and consultancy, paving the way for business success.

This is a full-time on-site role for a Digital Marketing Executive (Paid Media Specialist), based in Mumbai. The primary responsibilities include planning, implementing, and optimizing paid media campaigns across multiple channels. The role involves analyzing web analytics and campaign performance metrics to ensure effectiveness and alignment with marketing goals. The candidate will also create engaging and targeted content for online platforms and contribute to social media marketing strategies to maximize brand presence and audience engagement.

• Proven experience in Marketing and Communication, with the ability to articulate ideas effectively to diverse audiences
• Proficiency in Social Media Marketing, with the capability to develop and execute campaigns across various platforms
• Expertise in Web Content Writing to create compelling and high-quality digital content
• Strong knowledge of Web Analytics to track, evaluate, and enhance campaign performance
• Familiarity with tools and trends in digital marketing, along with analytical problem-solving skills
• A bachelor's degree in Marketing, Communications, or a related field is preferred
• Results-driven, creative, and detail-oriented with strong organizational skills
• Experience in brand management or consultancy will be considered an advantage