About This Role
We are looking for a Digital Marketing Executive to join our Software Development Centre in Visakhapatnam. This role is ideal for someone who enjoys content-driven marketing, understands digital platforms, and wants to work on real SaaS and tech products, not just promotional posters.
Description
As a Digital Marketing Executive, you will be responsible for building visibility and engagement for our product-based platforms through content, campaigns, and performance tracking.
You Will Work Closely With
- Product and development teams
- Management for campaign planning and messaging
- Design teams for creatives and brand consistency
Your Responsibilities Include
- Creating and publishing content for LinkedIn and other digital platforms
- Writing clear, engaging marketing and product-related content
- Designing basic creatives using Canva
- Supporting website content updates and landing pages
- Assisting with SEO basics such as keywords, meta descriptions, and content optimization
- Tracking campaign performance using basic analytics tools
- Supporting email campaigns and product announcements
This role offers hands-on exposure to startup marketing, real product launches, and measurable outcomes.
Requirements
Marketing & Content:
- Strong written English communication skills
- Experience with social media marketing, especially LinkedIn
- Ability to write blogs, posts, and basic marketing copy
- Hands-on experience with Canva for creatives
Technical & Analytical
- Basic understanding of SEO concepts (keywords, on-page SEO)
- Familiarity with analytics tools (Google Analytics or similar)
- Interest in SaaS and technology products
Experience & Mindset
- 1–2 years of relevant experience (preferred)
- Willingness to work on-site in Visakhapatnam
- Self-driven, organized, and execution-focused
- Comfortable working in a startup environment with multiple responsibilities
- Eager to learn and grow with the company
