Digital Marketing Executive (Meta Ads)

Digital Marketing Executive (Meta Ads)

Location: Mumbai (On-site)

Company: Yellow Oak Realty - Luxury Real Estate Channel Partner (yellowoakrealty.com)

Experience: 2-3 years in performance marketing (Meta Ads)

About Yellow Oak Realty

Yellow Oak Realty partners with leading luxury developers to help discerning buyers find exceptional homes in Mumbai's prime micro-markets. We combine deep real estate expertise with data-driven marketing to create a seamless, high-touch experience from first click to site visit.

Role Overview

You will be solely responsible for paid client acquisition on Facebook & Instagram end-to-end with a single goal: generate high-quality leads and convert them into scheduled meetings and completed site visits at an optimal cost. You'll build and optimize campaigns, manage budgets, and collaborate with Sales to improve lead-to-meeting and meeting-to-visit outcomes.

What You'll Do

Be solely responsible for Meta Ads (FB/IG): Campaign planning, audience strategy, budgeting, and daily optimization for CPL, Cost per Meeting Scheduled (CPMS), and Cost per Meeting Done (CPMD).

Creative & Landing Pages: Write briefs, iterate ad creatives/copies, and A/B test landing pages to lift CVR and reduce drop-offs.

Tracking & Attribution: Set up and maintain Meta Pixel, Conversions API, GA4, and GTM; ensure UTM hygiene; track offline conversions (calls/meetings).

Lead Flow & CRM: Integrate ads with the CRM (Google Sheets) and WhatsApp; ensure instant routing to the right sales owner with SLA alerts.

Audiences & Retargeting: Build interest stacks, custom audiences, lookalike audience and retargeting funnels (engagers, page visitors, form opens, video viewers).

WhatsApp & Call Funnels: Deploy Click-to-WhatsApp ads, call tracking and appointment links; improve show-ups with reminders.

Compliance: Run all campaigns under Meta Special Ad Category: Housing and comply with platform policies & local regulations.

Reporting: Build weekly dashboards (Looker Studio/Excel) covering CPL, CPMS, CPMD, CTR, CVR, CAC proxies, and cohort quality; present insights and next actions.

Collaboration: Work closely with Sales to improve lead quality definitions, qualification scripts/forms, and feedback loops on meeting outcomes.

Market Intelligence: Track competitor creatives, offers, and new launches across Mumbai's luxury micro-markets; test and learn fast.

Must-Have Qualifications

23 years hands-on running Meta Ads for lead generation (real estate or high-ticket services preferred).

Proven ability to hit CPL and cost-per-meeting targets at meaningful monthly spends.

Strong command of Meta Ads Manager, GA4, GTM, Meta Pixel/Conversions API, and UTM conventions.

Experience integrating ads with Google Sheets and WhatsApp flows; comfort with Zapier/Make or native integrations.

Data-driven mindset; advanced Excel/Sheets (lookups, pivots) and comfort building Looker Studio dashboards.

Clear written copy skills for ad creatives and landing page iterations.

Understanding of Special Ad Category: Housing policies and real-estate ad constraints.

Good-to-Haves

Experience marketingluxury or premium products to HNI/affluent audiences.

Familiarity with Mumbai micro-markets (BKC, Worli, South Mumbai, Thane, Powai, etc.).

Basic design chops (Canva/Figma) for quick tests; video edit basics for Reels.

Knowledge of call tracking, IVR routing, and appointment tools (Calendly/lead form schedulers).

Exposure to Google Ads Discovery/YouTube as supporting channels.

Success Metrics (What Great Looks Like)

Month-on-month improvement in CPL, CPMS, CPMD, and meeting show-rate.

Rising lead-to-meeting and meeting-to-site-visit conversion rates.

95% tracking fidelity (pixel + CAPI + offline conversions) and clean CRM pipelines.

Consistent creative testing velocity (weekly hypotheses with learnings).

Predictable weekly pipeline of qualified meetings per project.

What We Offer

Opportunity to scale performance marketing for marquee luxury projects.

Close collaboration with leadership; fast decision cycles and visible impact.

Competitive compensation with performance incentives.

Growth path to Performance Marketing Manager.

Work Setup

Mumbai on-site role; field collaboration with Sales for campaign and meeting insights. 6 days working.