Digital Marketing Executive - Meta ads

Company Name: IMS Group (Interactive Manpower Solutions Pvt. Ltd.)

Company Website: https://imsplgroup.com/

Division: IMS nHance

Brand Website: https://imsnhance.com/

Job Title: Digital Marketing Executive

Job Location: Ahmedabad (Work from Office)

Timing: Flexible (UK/US/AUS)

Job Overview

We are looking for a Meta Ads Executive to plan, execute, and optimize paid campaigns on Facebook and Instagram. The role involves driving lead generation, traffic, and conversions through data-driven paid social strategies while supporting top, middle, and bottom-of-the-funnel marketing initiatives.

Roles & Responsibilities

• Plan, execute, and optimize Meta (Facebook & Instagram) ad campaigns for lead generation, brand awareness, and conversions.
• Manage campaign setup including audience targeting, creatives, ad copies, placements, and budgets.
• Monitor daily performance metrics such as CPC, CPA, CTR, ROAS, and optimize campaigns accordingly.
• Conduct A/B testing on creatives, ad copies, audiences, and formats to improve performance.
• Coordinate with content/design teams for ad creatives, banners, and videos.
• Analyze campaign data and prepare performance reports and insights.
• Implement retargeting and lookalike audience strategies.
• Stay updated with Meta Ads policies, algorithm changes, and best practices.