Job Description
We are looking for a creative and data-driven Digital Marketing Executive to plan and execute digital campaigns across social media, SEO, email, and paid ads. You will be responsible for creating content strategies, analyzing campaign performance, optimizing website content for search engines, and managing paid advertisements to drive traffic and conversions. Collaborating with design and content teams, you'll ensure impactful marketing initiatives while staying updated with digital trends. This role offers a dynamic environment with growth opportunities in a fast-paced e-commerce business.
Job Roles and Responsibilities
- Plan and execute digital marketing campaigns across multiple channels, including social media, email, SEO, and paid ads.
- Create and manage content strategies for social media platforms to enhance engagement and brand awareness.
- Optimize website content for search engines (SEO) and ensure high-ranking search visibility.
- Analyze campaign performance metrics and prepare detailed reports with actionable insights.
- Manage paid marketing campaigns on platforms like Google Ads and social media to drive traffic and conversions.
- Collaborate with design and content teams to create engaging marketing assets.
- Stay updated with industry trends and emerging digital marketing tools to implement innovative strategies.
Job Requirements
- Bachelor's degree in Marketing, Communications, or a related field. Proven experience in digital marketing, SEO, SEM, and social media management.
- Familiarity with Google Analytics, Google Ads, and social media advertising tools.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent communication and creative content development skills. Knowledge of email marketing platforms and marketing automation is a plus.
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