Digital Marketing Executive

About Makoons:

Makoons Group of Schools is a leading network of 400+ preschools across India, focused on providing quality early childhood education and nurturing young minds to thrive academically and personally.

Job Description:

We are looking for a Digital Marketing Executive with expertise in Google Ads and Facebook Ads to join our remote team. You will be responsible for managing and optimizing digital marketing campaigns to drive traffic, generate leads, and increase brand visibility for Makoons across various online platforms.

Key Responsibilities:

• Plan, execute, and optimize Google Ads and FB campaigns (Search, Display, YouTube)
• Monitor and analyze campaign performance to ensure ROI
• Conduct keyword research and competitor analysis to improve ad performance
• Work with the team to align campaigns with overall marketing strategies
• Generate detailed reports on campaign metrics and make data-driven recommendations

Skills & Experience:

• Proven experience in managing Google Ads campaigns
• Proficiency in Google Ads tools, Google Analytics, and SEM practices
• Strong knowledge of keyword research, A/B testing, and ad copy optimization
• Experience with other digital marketing channels (Facebook Ads, SEO) is a plus
• Strong analytical, communication, and problem-solving skills