Position Overview:
The Marketing Executive will be responsible for managing agencies for performance marketing campaigns Content Writing, brand campaigns, and SEO. The role requires strong expertise in performance marketing, hands-on experience with content creation, and a solid understanding of SEO practices. The ideal candidate will have experience working with digital marketing agencies and executing campaigns that enhance brand visibility, drive traffic, and generate leads.
Key Responsibilities:
1. Performance Marketing:
- Plan, execute, and optimize paid advertising campaigns across various platforms including Email marketing, Whatsapp marketing,Meta Ads, LinkedIn Ads, and others.
- Monitor campaign performance, track key metrics such as CPC, CPM, ROI, and conversion rates, and provide insights for improvement.
- Work closely with the AVP, Growth and external agencies to develop strategies that increase lead generation, website traffic, and sales.
- Conduct A/B testing to identify the most effective ad creatives, targeting, and strategies.
- Optimize campaigns and ensure the cost-per-acquisition (CPA) is within the target range.
2. Content Writing & Strategy:
- Develop high-quality, engaging content for websites, blogs, social media, email campaigns, and other marketing materials.
- Collaborate with the marketing team to produce compelling content that aligns with the brand's voice and resonates with the target audience.
3. SEO & Web Optimization:
- Conduct SEO audits and implement on-page and off-page SEO strategies to improve organic search rankings.
- Optimize content, landing pages, and websites for search engines, focusing on keyword research, link-building strategies, and metadata optimization.
- Analyze website traffic and user behavior using Google Analytics and Google Search Console to identify SEO opportunities.
- Ensure that all content follows SEO best practices and contributes to improving search visibility.
4. Digital Marketing Agency Management:
- Manage relationships with external digital marketing agencies to execute marketing strategies, ensuring they align with the company's goals.
- Provide guidance, feedback, and clear communication to digital agencies for campaign execution and optimization.
- Evaluate the performance of agency-managed campaigns, ensuring that KPIs are met and suggesting adjustments as necessary.
- Ensure timely reporting from agencies and provide data-driven insights to stakeholders.
5. Reporting & Analytics:
- Create and present regular reports on the performance of digital marketing campaigns, content performance, and SEO improvements.
- Use analytics tools such as Google Analytics, SEMrush, Ahrefs, and others to measure the success of marketing activities and make data-driven decisions.
- Track and report on key digital KPIs, such as website traffic, conversion rates, cost-per-click (CPC), click-through rates (CTR), and customer acquisition cost (CAC).
Qualifications and Requirements:
Education & Experience:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 2-4 years of experience in performance marketing, content writing, and SEO.
- Proven experience in managing digital marketing campaigns with measurable results.
- Experience working with digital marketing agencies and handling campaigns across various digital platforms.
Skills & Competencies:
- Proficiency in performance marketing tools such as Google Ads, Facebook/Meta Ads, LinkedIn Ads, Whatsapp Marketing etc.
- Solid understanding of SEO principles and hands-on experience with SEO tools such as SEMrush, Ahrefs, Moz, or Google Search Console.
- Ability to manage multiple campaigns simultaneously and prioritize tasks based on business needs.
- Experience with email marketing platforms like MailChimp, HubSpot, or Klaviyo is a plus.
- Proficient in Google Analytics, Google Tag Manager, and other analytics tools to track performance.
- Excellent communication skills, both written and verbal, with an ability to collaborate effectively with internal teams and external agencies.
