Digital Marketing Executive

At iSpecia Technologies, we are dedicated to empowering businesses through innovative IT solutions designed to meet unique client needs. Our expertise spans web development, mobile app creation, graphic design, digital marketing, and SEO-optimized content writing. By combining creativity, strategy, and technological prowess, we help brands establish and enhance their digital presence. Located at the forefront of digital transformation, we specialize in turning business visions into reality through customized and impactful strategies.

This is a full-time on-site role for a Digital Marketing Executive, located in Dehradun. The Digital Marketing Executive will be responsible for developing and executing digital marketing campaigns, managing social media accounts, analyzing performance metrics, conducting market research, optimizing SEO/SEM strategies, and driving engagement with target audiences. The role also involves collaborating with creative teams to develop engaging content and staying updated on digital marketing trends.

• Proficiency in Digital Marketing and Social Media Management, including platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Experience in SEO, SEM, and PPC campaigns, with a demonstrated ability to enhance online visibility and increase website traffic.
• Strong analytical skills, with competency in using analytics tools such as Google Analytics and Google Ads to monitor and optimize performance metrics.
• Effective content creation and copywriting abilities, ensuring engaging and SEO-aligned deliverables.
• Graphic design and multimedia content creation skills are a plus.
• Creativity, attention to detail, and problem-solving skills to develop innovative marketing strategies.
• Strong communication and collaboration skills to work with cross-functional teams.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred. Relevant certifications such as Google Ads or HubSpot are advantageous.