Digital Marketing Executive

Experience Range- 4 to 5 Years

Location- Chennai

Notice period- Immediate

Mandate skillset : Digital Marketing (SEO, SCM, Google Ads, LinkedIN campaigns)

Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness and engagement.
• Manage and optimize digital campaigns across various channels including social media, email, and search engines.
• Conduct market research and analyze trends to identify new opportunities for growth.
• Create captivating content for our website, blogs, and social media platforms, tailored to our audience.
• Monitor, report, and analyze performance metrics to assess campaign effectiveness and ROI.
• Collaborate with design and content teams to produce effective marketing materials that align with our brand identity.
• Stay up-to-date with industry trends and emerging digital marketing technologies to keep our strategies innovative and competitive.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in digital marketing, preferably within the financial services sector.
• Strong knowledge of digital marketing tools and platforms such as Google Ads, LinkedIN Ads, SEO, campaigns and social media marketing.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills to convey ideas clearly and effectively.
• Familiarity with content management systems and basic HTML is a plus.
• A proactive and adaptable mindset, capable of thriving in a fast-paced environment.