Key Responsibilities
- Plan, create, and manage paid advertising campaigns on Meta Ads (Facebook & Instagram) and Google Ads to generate quality leads and improve campaign performance.
- Monitor campaign metrics such as CTR, CPC, and conversions, and continuously optimize ads, targeting, and budgets to maximize ROI.
- Work closely with the content and creative team to develop high-performing ad creatives, landing pages, and marketing strategies.
- Conduct A/B testing on ad creatives, audiences, and landing pages to improve campaign results and conversion rates.
- Prepare weekly and monthly campaign performance reports with insights and recommendations for improvement.
About Company: Invictus Global Tech is a Chennai-based digital marketing agency founded in 2023, specializing in social media management, performance marketing, and web development. We've executed 500+ Meta Ad campaigns across 20+ industries and helped brands achieve 5x return on ad spend through data-driven strategies. Our team has generated over 5,000 quality leads in just 3 months, boosted engagement by 150% in 30 days, and scaled ad budgets from 30K to 1L/month while maintaining strong ROI. We work closely with clients to drive growth through creative, targeted digital solutions.
