Digital Marketing Executive

Job Summary:

We are looking for a creative and result-oriented Digital Marketing Executive to manage and optimize our online marketing activities. The candidate will be responsible for planning, implementing, and monitoring digital marketing campaigns across various platforms to increase brand awareness, generate leads, and improve online presence.

Key Responsibilities:

Plan and execute digital marketing campaigns including SEO, SEM, Google Ads, and social media marketing. 

Manage Facebook Ads, Instagram Ads, and Google Ads campaigns. 

Perform keyword research and optimize website content for SEO. 

Monitor website traffic, analytics, and campaign performance using tools like Google Analytics and Search Console. 

Create engaging social media content, captions, banners, and promotional creatives. 

Handle website updates and coordinate with designers/developers when required. 

Generate leads through paid and organic marketing strategies. 

Optimize campaigns to improve ROI and conversion rates. 

Conduct competitor analysis and market research. 

Prepare weekly and monthly performance reports. 

Manage email marketing and WhatsApp marketing campaigns. 

Stay updated with the latest digital marketing trends and tools. 

Required Skills:

Knowledge of SEO, SEM, PPC, and Social Media Marketing. 

Experience with Google Ads and Meta Ads Manager. 

Understanding of WordPress and basic website management. 

Familiarity with Google Analytics, Search Console, and keyword research tools. 

Basic knowledge of graphic designing tools like Canva or Adobe Photoshop. 

Strong communication and analytical skills. 

Ability to work independently and manage multiple projects.