Digital Marketing Executive

Hiring Digital Marketing Executive (SEO and Performance Marketing)

Experience Range- 1-3 Years

Location- On-site Gwalior

Work Mode- WFO (5.5 days/week)

Responsibilies-

• Plan and execute digital marketing strategies to achieve business goals.
• Manage and optimize Google Ads (Search, Display, Video, Remarketing) campaigns.
• Handle PPC campaigns to ensure maximum ROI.
• Drive SEO strategies (On-page, Off-page, Technical SEO) to improve rankings and organic traffic.
• Manage Social Media Marketing (SMM) campaigns across platforms (Facebook, Instagram, WhatsApp etc. ).
• Conduct keyword research, competitor analysis, and website audits for continuous improvement.
• Collaborate with content writers and designers to develop engaging marketing content.
• Track, measure, and report performance of all digital campaigns (using tools like Google Analytics, Google Search Console, etc. ).
• Stay updated with the latest trends and best practices in digital marketing and the IT industry.

Requirments-

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of proven experience as a Digital Marketing Executive in an IT Firm.
• Hands-on experience with Google Ads, PPC campaigns, SEO tools (SEMRush, Ahrefs, Moz), and social media platforms.
• Strong knowledge of Google Analytics, Search Console, and Tag Manager.
• Excellent understanding of lead generation strategies for IT services/products.
• Creative mindset with strong analytical and problem-solving skills.
• Ability to work in a fast-paced environment and meet deadlines.