Digital Marketing Executive

Location: Nehru Place, New Delhi (Work from Office)

Experience: Minimum 2 Years

Employment Type: Full-Time

About the Role

We are looking for a results-driven Digital Marketing Executive with strong expertise in Lead Generation. The ideal candidate should have hands-on experience in planning, executing, and optimizing digital marketing campaigns that generate high-quality leads for the education sector.

Key Responsibilities

• Plan and execute lead generation campaigns across Google Ads, Meta Ads, and other digital platforms.
• Generate high-quality leads while maintaining target CPL (Cost Per Lead).
• Manage and optimize paid campaigns to maximize ROI.
• Create landing page strategies and improve conversion rates.
• Monitor campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.
• Perform keyword research and basic SEO optimization.
• Coordinate with the content and creative teams for campaign creatives.
• Track, analyze, and present weekly/monthly campaign performance reports.
• Stay updated with the latest digital marketing trends and platform updates.
  

Required Skills

• Minimum 2 years of experience in Digital Marketing with a focus on Lead Generation.
• Strong knowledge of Google Ads, Meta Ads (Facebook & Instagram), Google Analytics, Google Tag Manager, and Search Console.
• Experience with CRM integration and lead tracking.
• Understanding of SEO, SEM, remarketing, and conversion optimization.
• Excellent analytical and problem-solving skills.
• Experience in the Education/EdTech industry will be an added advantage.
  

What We Offer

• Competitive Salary (Best in Industry)
• Career Growth Opportunities
• Collaborative & Professional Work Environment
• Opportunity to work with leading universities and education brands