Digital Marketing Executive

Job Title: Digital Marketing Specialist (Advanced SEO and PPC)

Location: Vadodara, Gujarat

Type: Full-Time

Experience: 6+ Years in SEO with focus on Technical SEO & PPC

Industry: Digital Marketing / SEO

About Us:

Fusion Factor is a performance-driven digital marketing agency committed to delivering measurable SEO results for clients across industries. We're currently expanding our talent pool and are looking for a highly skilled SEO specialist with a strong grasp of advanced SEO strategies, structured data, and Schema markup to support ongoing and upcoming projects.

Position Overview:

We're looking for a freelance SEO expert who can implement and optimize technical SEO strategies with a strong emphasis on structured data and Schema markup. The ideal candidate should be self-motivated, detail-oriented, and up to date with the latest search engine algorithms and technical SEO practices.

Key Responsibilities:

· Perform in-depth SEO audits and identify opportunities for technical improvements.

· Implement and manage structured data using Schema markup (JSON-LD preferred).

· Optimize websites for improved crawlability, indexability, and Core Web Vitals.

· Collaborate with content and development teams to ensure SEO best practices are followed.

· Identify and fix issues related to canonicalization, sitemaps, robots.txt, redirects, and page speed.

· Monitor and report on performance metrics using tools like Google Search Console, GA4, and others.

· Stay up to date with search engine algorithm updates and SEO trends.

Required Skills & Qualifications:

· 6+ years of hands-on experience in SEO with a proven track record of results.

· Strong understanding of Schema markup (especially JSON-LD) and structured data implementation.

· Proficient in tools like Google Search Console, SEMrush, Screaming Frog, Ahref, GTmetrix, etc.

· Experience with WordPress, Shopify, or other CMS platforms is a plus.

· Solid knowledge of HTML, CSS, and JavaScript (for SEO-related adjustments).

· Excellent analytical, problem-solving, and communication skills.

Nice-to-Have:

· Experience with multilingual or multi-location SEO.

· Familiarity with Tag Manager, Data Layer, and advanced tracking setups.

· Previous experience working with marketing agencies or global brands.

What We Offer:

· Competitive freelance compensation based on experience and deliverables.

· Opportunity to work with a collaborative and expert digital marketing team.