Digital Marketing Executive

As a Digital Marketing Executive, you will be responsible for managing and optimizing digital campaigns across various platforms, handling website content, and ensuring effective SEO & SEM strategies. The ideal candidate should have a strong grasp of AdSense, paid media campaigns, SEO, SEM, and website management. Prior experience working with Marathi language-based content and companies will be a significant advantage.

• Paid Media & AdSense:
• Plan, execute, and optimize paid campaigns across Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor Google AdSense performance and implement strategies for revenue optimization.
• Track ad performance metrics (CTR, CPC, CPA, ROAS) and ensure cost-effective ad spend.
• SEO & SEM:
• Conduct keyword research, on-page, and off-page SEO to improve website ranking.
• Optimize content for search engines and stay updated on Google algorithm changes.
• Implement SEM strategies (Google Ads, PPC, retargeting) to enhance brand visibility.
• Website Management & Content Marketing:
• Manage website updates, structure, and content to ensure an engaging user experience.
• Work closely with content teams to curate, edit, and upload website content.
• Optimize website speed, mobile responsiveness, and UX/UI design for better performance.
• Social Media & Digital Strategy:
• Develop and execute data-driven digital marketing strategies.
• Work on content planning, email marketing, and performance analytics.
• Collaborate with graphic designers and content writers for high-quality digital campaigns.
• Social Media Management
• Plan and schedule engaging posts across platforms, ensuring consistency in brand messaging and audience engagement.
• Marathi Language Content (Preferred):
• Manage digital campaigns with a focus on Marathi-language content for regional audiences.
• Optimize Marathi-language SEO strategies for better audience reach.

• 2-4 years of experience in digital marketing.
• Hands-on experience with Google AdSense, SEO, SEM, and Paid Media campaigns.
• Strong knowledge of Google Analytics, Google Tag Manager, and Search Console.
• Proficiency in website management (WordPress, CMS, basic HTML knowledge is a plus).
• Experience with Meta Ads, LinkedIn Ads, and performance marketing.
• Excellent analytical skills to track performance and optimize campaigns.
• Previous experience with Marathi language-based content and campaigns (preferred).
• Social Media Expertise: Experience in managing and optimizing brand presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.