Digital Marketing Executive

Company Description

Eye Zenith is a leading eye care organization specializing in advanced vision care and surgical solutions. Partnering with hospitals equipped with state-of-the-art facilities, the organization ensures superior patient care using innovative techniques and cutting-edge technology. Eye Zenith offers a comprehensive range of eye surgeries, including cataract surgery and LASIK, performed by highly skilled ophthalmic surgeons who are leaders in their field. At its core, the company is dedicated to enhancing vision and improving lives with personalized, compassionate care.

Role Description

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and content platforms.
• Manage and optimize social media accounts to enhance engagement and reach.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Monitor campaign performance using analytics tools and prepare regular reports.
• Coordinate with design and content teams for campaign execution.
• Stay updated with the latest digital marketing trends and best practices.
• Strong experience with Marketing and Communication strategies and best practices

Requirements

• Proficiency in Social Media Marketing and developing innovative online campaigns
• Skilled in Web Content Writing to create engaging and informative digital content
• Knowledge of Web Analytics tools to measure and improve campaign performance
• Ability to work collaboratively in an on-site team environment
• Proficiency in digital marketing tools, platforms, and trends
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Prior experience in the healthcare or wellness industry is an advantage
• Strong understanding of digital marketing concepts and tools
• Knowledge of SEO, Google Ads, and social media marketing
• Ability to manage multiple tasks and meet deadlines

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Relevant certifications in digital marketing will be an added advantage

What we offer

• Professional work environment with learning opportunities
• Exposure to end-to-end digital marketing campaigns
• Growth-oriented role with performance-based opportunities

Interested candidates can share their resume at: [Confidential Information]

Salary : 30-40k

Address : Unit : 1014, 10th floor, Vipul Business Park, Sector : 48, Gurgaon

Timings : 10-7 (5days : Monday-Friday)