Job Title: Digital Marketing
The candidate will play a key role in executing digital marketing strategies that drive brand awareness, lead generation, and customer engagement across multiple channels.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns aligned with overall company-level objectives.
- Manage email marketing initiatives including campaign setup, A/B testing, list segmentation, and performance tracking.
- Own and manage social media channels from content planning and publishing to engagement and analytics.
- Implement and manage campaigns via marketing automation tools (Zoho Marketing)
- Plan, strategize and collaborate with Digital Marketing agency for on-page and off-page SEO to improve organic visibility and rankings.
- Collaborate with content, design, and sales teams to ensure messaging consistency and conversion-driven campaigns.
- Monitor campaign performance using tools like Google Analytics and provide regular reports with insights and recommendations.
- Regular reporting and analytics
