Digital Marketing Executive

Company Description

Effective Gems combines the power of natural gemstones with spiritual wisdom to promote balance, prosperity, and positive energy. Specializing in certified natural gemstones, Rudraksha, Orgonite pyramids, and crystal healing products, the company is dedicated to providing personalized guidance to clients. Our mission is to support well-being through authentic offerings and holistic solutions. We are passionate about helping individuals achieve harmony in their lives through the energy of our products.

Role Description

This is a full-time, on-site role for a Digital Marketing Executive based in Bhubaneswar. Responsibilities include developing and managing marketing campaigns, creating targeted content for social media platforms, writing engaging web content, monitoring web analytics, and ensuring optimal online presence. You will also collaborate with various teams to execute impactful digital marketing strategies and improve brand visibility.

Qualifications

• Skills in Marketing and Communication, with a strong ability to craft strategies and engage diverse audiences.
• Expertise in Social Media Marketing and Web Analytics to track performance and enhance online campaigns.
• Proficiency in Web Content Writing to create engaging and relevant content for digital platforms.
• Strong organizational and time-management skills to meet deadlines and manage multiple projects simultaneously.
• Experience in digital marketing tools, platforms, and content management systems is an advantage.
• Prior understanding of the gemstone, wellness, or spiritual industry is a plus.
• Bachelor's degree in Marketing, Communications, or related field, or equivalent professional experience.
• should have knowledge in on-page and off-page.