Digital Marketing Executive (D2C and Shopify experience)

Company Description

Sriveda Sattva Private Limited is a Bengaluru-based organization focused on delivering consumer products directly to customers through digital and retail channels. The company emphasizes quality, customer satisfaction, and brand trust in every interaction. Sriveda Sattva is expanding its digital footprint and investing in modern e-commerce platforms, including Shopify, to reach wider audiences. Team members work in a collaborative environment that values innovation, data-driven decisions, and long-term growth.

Role Description

This is a full-time, on-site role based in Bengaluru for a Digital Marketing Executive with strong D2C and Shopify experience. The role involves planning and executing digital marketing campaigns across paid and organic channels to drive traffic, conversions, and brand awareness.

Bachelor's degree in Marketing, Commerce, Business Administration, or related discipline.

2 to 4 years of hands-on experience in D2C e-commerce growth, performance marketing, or digital marketing in FMCG or consumer brands.

Demonstrated expertise managing digital marketing budgets with clear return on ad spend (ROAS) and customer acquisition cost (CAC) benchmarks.

Proficiency with Shopify, Google Analytics 4, Meta Business Suite, and Google Ads Manager.

Qualifications

• Candidates should possess strong Marketing and Social Media Marketing skills, with experience in D2C brand growth and campaign management.
• Hands-on experience with Shopify, basic SEO principles, and familiarity with digital advertising platforms (e.g., Meta, Google Ads) is beneficial.
• Experience with CRM & marketing automation tools (HubSpot, ActiveCampaign, Klaviyo, WebEngage, or CleverTap).
• Solid understanding of on-page SEO, SEM keyword strategies, and persuasive ad copywriting.
• Strong analytical reasoning and data synthesis skills; proficient with MS Excel/Google Sheets dashboards.
• Excellent communication, agency steering, and cross-functional project management abilities.
• Drive revenue growth, customer acquisition, and retention across Sri Sri Tattva's direct-to-consumer (D2C) channels. This role is responsible for overseeing D2C website operations, coordinating high-performing performance marketing campaigns across Meta and Google, collaborating closely with digital agencies, and optimizing conversion funnels to deliver strong ROAS and customer lifetime value (LTV).