Company Description
CREDFAAS is a cutting-edge fintech startup dedicated to empowering small and mid-scale merchants across India with accessible, secure, and affordable digital payment solutions. Our offerings include comprehensive merchant onboarding, QR payment systems, soundbox devices, seamless settlement support, and real-time transaction dashboards to help businesses streamline operations. With a mission to bridge the digital payment gap for Tier 2 and Tier 3 merchants, our user-friendly technology enables all types of businesses—such as retail shops, cafés, salons, and street vendors—to accept UPI payments instantly and thrive confidently in the digital economy.
Role Description
We are seeking a Digital Marketing Executive for a full-time, on-site role based in Chennai. The incumbent will be responsible for developing and executing digital marketing strategies to enhance brand visibility and drive customer engagement. Day-to-day activities include managing social media campaigns, crafting compelling web content, analyzing website traffic using web analytics tools, and designing marketing campaigns aligned with the company's goals. The role will also involve collaborating with cross-functional teams to execute marketing initiatives effectively.
Qualifications
- Strong expertise in Marketing strategies and Communication skills.
- Experience in Social Media Marketing and building innovative campaigns.
- Proficiency in Web Content Writing to create compelling digital content.
- Ability to leverage Web Analytics tools to evaluate campaign performance and derive insights.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- A creative mindset with an understanding of market trends and consumer behavior.
- Knowledge of the fintech or digital payment industry is a plus.
- Bachelor's degree in Marketing, Communications, or related field preferred.
