Digital Marketing Executive

Job Title:Digital Marketing Executive

Location:Mumbai

Company:Collegepond (Study Abroad Consultancy)

Experience:2-3 years

Employment Type:Full-time

About Us:http://www.collegepond.com/

Collegepond is the premier destination for overseas education aspirants. Our comprehensive range of online/offline counseling, career guidance, test preparation, and admissions counseling services are tailored to empower our students on their path to success. We go beyond the mere pursuit of admission to your dream college, recognizing that true achievement hinges on the crucial decisions students make throughout their higher education and professional journey.

For More Information About collegepond Please Visit : http://www.collegepond.com/

LOCATION : ML Spaces, Office No. 204, 2nd Floor. Landmark: Above Bank of Baroda, Dashrathlal Joshi Rd, Opp Old Jain Mandir, Vile Parle West, Mumbai, Maharashtra 400056.

JOB DESCRIPTION:

1. Social Media Management

• Develop and execute social media strategies to enhance brand visibility and engagement.
• Manage and grow social media platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.).
• Create, schedule, and monitor content, including posts, reels, videos, and stories.
• Analyze social media performance and optimize strategies based on insights.

2. Performance Marketing & Lead Generation

• Plan and execute paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
• Optimize ad performance to ensure high-quality lead generation at minimal cost.
• Track and analyze campaign performance using Google Analytics and other tools.

3. SEO & Website Management

• Optimize website content for search engines (on-page & off-page SEO).
• Conduct keyword research and implement best SEO practices.
• Collaborate with web developers to improve site performance and user experience.

4. Content & Email Marketing

• Create and distribute engaging email campaigns and newsletters.
• Work with content writers to develop blog posts, case studies, and marketing materials.
• Repurpose content for different digital platforms.

5. Event & Webinar Promotions

• Plan and execute digital marketing campaigns for study abroad fairs, webinars, and workshops.
• Use landing pages, social media ads, and email marketing to drive event registrations.

6. Analytics & Reporting

• Track key performance indicators (KPIs) and prepare performance reports.
• Use data insights to optimize marketing strategies and improve ROI.

Required Skills & Qualifications:

• Bachelor&aposs degree in Marketing, Digital Marketing, or a related field.
• 1-3 years of experience in digital marketing, preferably in theeducation or study abroad sector.
• Strong knowledge ofGoogle Ads, Meta Ads, SEO, and Social Media Marketing.
• Hands-on experience withGoogle Analytics, Search Console, and CRM tools.
• Proficiency incontent creation and email marketing tools(Mailchimp, HubSpot, etc.).
• Excellent communication, analytical, and problem-solving skills.
• Ability to work independently as well as collaboratively in a fast-paced environment.

What We Offer:

• Opportunity to work with an industry-leading study abroad consultancy.
• Dynamic and growth-oriented work culture.
• Competitive salary and performance-based incentives.
• Exposure to international education trends and digital marketing innovations.

NOTE : ONLY MUMBAI CANDIDATES CAN APPLY