Digital Marketing Executive Content, SEO & Lead Generation

KRAF Illumination is looking for a creative and results-driven Digital Marketing Executive to manage social media content, execute Meta lead generation campaigns, and improve the brand's digital presence.

Key Responsibilities

- Plan and manage monthly social media content calendars.

- Write engaging reel scripts and develop creative concepts for brand videos.

- Create static posts, creative carousel posts, and social media campaign content.

- Manage social media platforms, including Instagram, Facebook, and LinkedIn.

- Plan and execute Meta Ads campaigns focused on lead generation.

- Implement SEO strategies to improve website visibility and organic traffic.

- Track campaign performance, lead quality, engagement, and website analytics.

- Coordinate with designers, video editors, and internal teams to execute marketing campaigns.

Required Skills

- Experience in social media content planning and copywriting.

- Knowledge of Meta Ads Manager and lead generation campaigns.

- Understanding of SEO, keyword research, and website optimization.

- Creative thinking and an understanding of branding and digital marketing trends.

- Experience with Canva and analytics tools is preferred.

- B2B marketing experience is an added advantage.

Experience: 1–3 years

Job Type: Full-time