Job Description

Digital Marketing Executive

Location: Dubai, UAE

Job Type: Full-time

Experience: 4–7 years

SALARY : 10-14K

Industry: Fashion, Luxury & Lifestyle

About the Role

We are looking for a creative and commercially minded Digital Marketing Executive to strengthen brand visibility, drive customer acquisition and support online sales growth.

The ideal candidate will combine hands-on campaign execution with strong analytical skills and an understanding of premium brand positioning. Experience with fashion, luxury, beauty, lifestyle or premium consumer brands is strongly preferred.

Key Responsibilities

Develop and execute integrated digital marketing campaigns aligned with brand and business objectives.
Plan, manage and optimise paid campaigns through Meta Ads Manager and Google Ads, with TikTok advertising where relevant.
Monitor advertising budgets and performance metrics, including ROAS, customer acquisition cost, conversions, CTR and CPC.
Test audiences, creatives, messaging and placements to improve campaign results.
Develop social media strategies, content calendars and product storytelling that reflect premium brand aesthetics.
Write engaging copy for social media, digital advertisements, email campaigns and website content.
Collaborate with e-commerce and creative teams on product launches, promotions, landing pages and customer journey improvements.
Use Google Analytics and other reporting tools to analyse performance and recommend practical improvements.
Support CRM campaigns focused on customer segmentation, engagement and retention.
Manage agencies, freelancers and creative partners, ensuring quality deliverables and timely execution.

Requirements

4–7 years of experience in digital marketing, performance marketing or a similar role.
Hands-on experience with Meta Ads Manager and Google Ads.
Strong knowledge of social media, content strategy, paid media and campaign optimisation.
Understanding of luxury brand communication, visual storytelling and premium positioning.
Familiarity with e-commerce platforms, CRM systems and analytics tools.
Excellent copywriting, communication and project management skills.
Ability to connect marketing activity with measurable business results.
Ability to manage multiple campaigns and deadlines independently.
Experience with TikTok Ads is an advantage.
Experience with Google Analytics and digital reporting is preferred.

What We're Looking For

A proactive, detail-oriented marketer who combines creativity with data-driven decision-making, takes ownership and works effectively with creative teams, management and external partners.