Digital Marketing Executive

1. About CMR Group

The CMR Group of Institutions is a unique education conglomerate based in Bangalore, India that offers a wide range of courses from the Montessori / Kindergarten level to Post Graduate and PhD programs. Founded in 1991 to meet the needs of local students, CMR Group currently comprises different brands of schools & colleges, namely, CMRIT Bangalore, Ekya Schools, CMR National Colleges & the CMR University which was established in 2013.

Institutions: 20+ | Programmes: 80+ | Students: 20000+

2. Job Description for Digital Marketing Executive:

We're looking for a motivated and detail-oriented Digital Marketing Executive to join our in-house Outreach team. The ideal candidate should have hands-on experience in SEO, Google Ads, and Meta (Facebook/Instagram) campaigns, and a basic understanding of Google Analytics and reporting.

As a Digital Marketing Executive, you will be responsible for the following functions:

Strategize on how to increase the number of leads through outreach programs

Work with the outreach team to generate leads and lead nurturing.

Manage the entire digital lead cycle from lead generation to conversion

Execute and plan different performance campaigns in Meta, Google and other channels

Execute and plan various branding and remarketing campaigns in various different channels

Coordinate with the digital marketing team, outreach team, marketing team and strategy and analytics team in brainstorming sessions and strategy development

Perform data analysis on various leads to find out optimal engagement strategies

Work with CRM and ERP tools in managing leads

Strategize and execute lead engagement and nurturing for better lead conversion

Requirements:

2 years of relevant digital marketing experience. A BBA or an MBA in Marketing is a bonus.

Basic working knowledge of

• Google Ads (Search, Display, Video)
• Meta Ads Manager
• Email and W/A marketing

Strong attention to detail and eagerness to learn.

Good communication and coordination skills.

Data analysis skills for MS Excel - Intermediate level